Aling Lita used to be a sewer, one who is involved with the tasks of sewing. She still is sewing but at present, she oversees a few other sewers in her home at Quezon City Gawad Kalinga Trese. Two other sewers have sewing machines and work in their homes.

Electrolux transforms worn out clothes into quilts with Gawad Kalinga’s Trese

Together with her husband who is the cutter of the patterns they need to put together to be able to sew quilts to be given to babies, they make up a team of sewers with a good business plan.

Electrolux transforms worn out clothes into quilts with Gawad Kalinga’s Trese

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The bayanihan spirit, the selfless act of giving help to those who need help especially during trying times and calamities have made us Filipinos create ways to do unique things.

In this regard, Electrolux, a global leader in home appliances, with its Delightful-E Simple campaign to collect used clothes and wash these clean before donating to various groups, jump-started a unique idea to transform these used (and washed!) clothes to be made into quilts to be given to babies and children in orphanages and other communities.

Electrolux transforms worn out clothes into quilts with Gawad Kalinga’s Trese

Working together with Gawad Kalinga’s Trese Community in Quezon City, Electrolux will upcycle donated used clothes to make quilts.

Electrolux believes that there must be dignity in the clothes that we donate. To make sure that every piece of clothing is in good condition, we will sort out the worn out, unwearable ones, then upcycle them into quilts with the help of Trese” said Andrea Pionilla, Electrolux Marketing Manager. “With this partnership, we aim not only to give quilts to children and new born babies but also another source of livelihood for this Payatas community.

Partnering with a group of men who make prints on shirts and bags in the same community, these quilts are really made with love. Mike Go of Human Nature oversees the business and guide these groups with their businesses.

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If you and your family and friends want to be a part of this meaningful advocacy, you can donate some pre-loved clothes to be made into quilts in any of these locations:

• Electrolux Customer Service Hub
Grundfos Building, 5548 Osmena Highway, Brgy. San Isidro, Makati City

• Mommy Mundo Head Office
2nd Floor Fun Ranch Frontera Verde, Ortigas Center, Pasig City

• Unilever Philippines Head Office
1351 United Nations Ave., Paco, Manila

• Empire East Land Holdings Inc.
11th Floor World Center Bldg., Sen Gil Puyat, Makati City

• St. Mary’s College
37 Mother Ignacia Ave., Paligsahan Quezon City

• Kodak Philippines
2901 88 Corporate Center Valero cor. Sedeno St., Salcedo Village, Makati City

• Morgan Stanley
16th Floor E-Services Building, Bonifacio Global City, The Fort, Taguig

• Center for Culinary Arts (CCA)
287 Katipunan Ave., Loyola Heights, Quezon City

• Dasmarinas Village (Homeowners Association Office)
1419 Campanilla St. Dasmarinas Village, Makati City

• BrandAction Inc.
Unit 4B ALPAP Bldg., 160 LP Leviste St., Salcedo Village, Makati City

• Isla Lipana & Co.
29th Floor Philam Life Tower 8767 Paseo de Roxas Makati City

Visit electrolux.com.ph and click the Delightful-E tab to know more about the Electrolux Delightful-E Simple to Share advocacy.

You can also visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.

This entry was posted on Thursday, October 23rd, 2014 at 1:35 pm and is filed under Advocacy, Information, Interesting tidbits, Philippines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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